Thursday, January 28, 2010

Oh my mother freaking Gawd!!!

ABC's "Ugly Betty" will not return for a fifth season, the network confirms to Zap2it.

"We've mutually come to the difficult decision to make this 'Ugly Betty's' final season," a joint statement from exec producer Silvio Horta and ABC President Steve McPherson reads. "And are announcing now as we want to allow the show ample time to write a satisfying conclusion. We are extremely proud of this groundbreaking series, and felt it was important to give the fans a proper farewell."

Additionally, Entertainment Weekly reports that the network has trimmed the show's episode order from 22 to 20.

It's a rough end for the show that once held so much promise as a breakout hit in its first season. The show was an out-of-the-gate hit in its first season, averaging better than 11 million viewers per week in 2006-07.

It lost its way midway through Season 2 and, in the process, lost viewers as well. ABC shifted the show in Season 4 to the "Friday Night Death Slot" and viewers didn't follow.

The last hope in keeping it alive occurred earlier this month when ABC moved the show to cap off its Wednesday night comedy block. Again, almost 40% of "Cougar Town" (its lead-in) viewers didn't stick around to see Betty's latest misadventures. The show averaged 5.3 million viewers this season, which is nowhere close to what the network needed.

Part of the low number can be attributed to "Betty" starting the season on Friday nights, but its numbers haven't really improved since moving to Wednesdays in early January.

In its four seasons, "Ugly Betty" received multiple Emmy nominations and garnered an Outstanding Leading Actress win for star Ferrera in 2007.

High profile guest stars included Lindsay Lohan, Salma Hayek, Isaac Mizrahi, Martha Stewart, Lucy Liu, Victoria Beckham, and Naomi Campbell.

What a ride, "Betty." We'll miss you.

I, for once, will miss these two the most...


Till then,



siti murni ishak said...

comel si 'betty'...tak ugly pun..:-) good tv series..yeah, we'll miss her!

AlexAlabasta said...

Betoi2~! Lawa kan die actually?